TrendWatch 2019: Sustainability for Greater Brand Loyalty

In the Age of Sustainability, it seems every brand is trumpeting their ongoing commitment to the environment – and for good reason. According to a Nielsen study, 66% of global consumers say they are willing to pay more for sustainably-sourced and produced goods and services.

And it’s not just Millennials. 51% percent of Baby Boomers polled indicated a willingness to pay extra for sustainable goods and services – a 7% increase from the previous year. For hospitality brands looking to curry favor with eco-conscious consumers while chalking one up for Mother Earth, going green is increasingly proving to be the way to go.

Guest Supply has been an industry leader in full-spectrum hotel solutions for over 35 years – and when it comes to protecting the environment while keeping up with evolving consumer behaviors, it’s no different. Guest Supply continues to lead the way when it comes to helping hospitality brands adopt a more eco-responsible approach to doing business, offering:

Beginning with raw materials, processes, and manufacturing practices, we make decisions that put the environment first and carefully select the suppliers and outside manufacturers we partner with. And it’s all backed by conservation initiatives at both our manufacturing and distribution facilities that include the reduction of water, electricity, and natural gas consumption.

Our processes are also designed to recycle and re-utilize raw materials and to ensure a zero-tolerance policy toward harmful emissions in the air, ground and water. We are equally focused on developing, engineering and supplying products that reduce our customers’ energy needs, consumption, and ultimately, costs.

End result? Happier customers. Happier bottom line. Happier world.

That’s a win-win-win.

By | 2019-01-29T23:17:42+00:00 January 20th, 2019|News/Trends|0 Comments

About the Author: